I'M
Lorena LorÁn.
DIGITAL COMMUNICATIONS, MARKETING, & SOCIAL MEDIA
Strategist | Producer | Writer
LL
Welcome!
I am a proactive, results-driven marketing and communications professional with extensive experience in crafting strategies, content, and events that build a positive reputation and connect businesses with their audiences. As a dynamic leader and effective collaborator, I create strategies, content and events that resonate with target audiences by forging alliances with internal and external stakeholders. My strategic and innovative approaches consistently elevate stakeholder understanding of a company's mission, inspire teams, and drive the achievement of broader strategic goals.
What sets me apart is my unique blend of full-stack marketing and communications expertise. I offer specialized global proficiency in five key areas of expertise:
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Internal Communications: Designing and implementing digital communication systems that reach audiences where they are, while aligning teams with company objectives, fostering collaboration, ensuring clarity, and enhancing employee engagement ultimately supporting sales strategies and organizational growth.
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Business Communications: Crafting strategies and messaging that articulate a company's identity and purpose to bolster reputation, enhance authority within the industry, and drive revenue through strategic engagement with external stakeholders.
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Change Management Communications: Leading clear, empathetic communication efforts during organizational change to ensure employee understanding, support, and smooth transitions for continued organizational success.
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Social Media: Harnessing the power of social platforms to connect with audiences, enhance brand visibility, and foster meaningful engagement through strategy and content.
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Digital Marketing: Creating strategies to expand a brand's reach, drive results, and adapt to evolving market dynamics, including email marketing, SEO, web design and analytics, and content marketing.
This combination of skills and expertise allows me to drive comprehensive communication strategies that align with business objectives and foster lasting stakeholder relationships.
If you're seeking a versatile marketing and communications professional with experience in B2C and B2B markets, global exposure, and expertise in creating compelling multimedia content—including websites and videos—reach out to me!
01 CORE COMPETENCES
Areas of Knowledge
STRATEGIES & STRUCTURES FOR MARKETING AND COMMUNICATIONS
INTERNAL, BUSINESS, & CHANGE MANAGEMENT COMMUNICATIONS
INCREASING STAKEHOLDER ENGAGEMENT
MULTIMEDIA CONTENT PRODUCTION
PROJECTS, PEOPLE, & AGENCY MANAGEMENT
WRITING AND EDITING
SOCIAL MEDIA STRATEGY AND MANAGEMENT
DATA ANALYSIS
AI PRODUCTIVITY TOOLS AND PROMPTS
02 PORTFOLIO
My Work. See more >>
03 Experience
2018 - Present
AKIVA DMC
Consultant, Digital Marketing, Communications & Social Media
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Designing digital communications structures and strategies for improved brand awareness and increased stakeholder engagement (i.e. Teams, Staffbase, SharePoint).
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Producing multimedia content: videos, PPT decks, infographics, social media content, and sales collateral.
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Creating and optimizing websites strategies.
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Branding and launching online businesses.
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Setting up and managing business accounts: LinkedIn, Instagram, FB.
Projects: DHL communication transformation; Primary Bar Management Group, Table 14 Bar & Restaurant, and individual service providers' digital marketing.
2013 - 2018
BUPA GLOBAL LATIN AMERICA
Sr. Regional Manager, Sales Learning & Development
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Strategist. Defined KPIs, designed and implemented sales training strategy, programs, and communications reaching 4K business partners and 200 sales employees.
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Editor-in-chief; ensured alignment of sales-enablement materials (elearning, newsletters, infographics, videos) and multimedia content across the region.
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Designed communication structure and channels expanding reach and driving engagement, brand awareness, and profitability across 10 B2B & B2C markets.
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Developed and implemented tone of voice, digital channels, and tools for executive communication.
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Created & implemented sales training and certification programs and innovative training events for product launches.
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Authored training policies and change management communications.
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Achieved 98% on training effectiveness and satisfaction.
2011 - 2014
BUPA GLOBAL LATIN AMERICA
Regional Manager, Internal Communications
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Advisor, Strategist, Editor-in-Chief, and Brand Guardian.
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Implemented global branding; designed communication strategy and bilingual messaging impacting Latin America & The Caribbean.
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Designed and executed communication structures, engagement events, and multimedia content: newsletters, intranet, email messages, special announcements, campaigns, magazines, among others.
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Partnered with executives and key stakeholders to communicate change and create crisis communication templates.
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Created and implemented employee engagement programs and tactical events.
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Increased employee engagement from 76% up to 94%.
2004 - 2010
GIANT MULTIMEDIA SOLUTIONS
Co-owner, Marketing Communications Director
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Produced internal and external digital content for business clients: Websites, exhibit videos, employee videos, and corporate TV.
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Clients included: Alabama Power, BBVA Compass Bank, Vulcan Materials, Sony, University of Alabama Athletic Dpt., Birmingham Civil Rights Institute, ESPN.
