I'M
Lorena LorÁn.
DIGITAL COMMUNICATIONS, MARKETING, & SOCIAL MEDIA
Strategist | Producer | Writer
LL
Welcome!
I’m a results-driven marketing and communications leader with more than 15 years of experience helping organizations communicate with clarity, purpose, and measurable impact.
As a fractional communications executive, I partner with corporations and small businesses to design and lead strategies that connect people to vision, strengthen leadership alignment, and build engagement across teams and audiences.
What I Do
I help organizations simplify complexity and turn strategy into action through effective communication. My work focuses on building systems, messages, and programs that align with business goals, enhance reputation, and inspire trust.
Areas of Expertise
Internal Communications
Creating strategies and structures that align employees with company priorities, encourage collaboration, and strengthen culture.
Business and Executive Communications
Advising leaders on messaging, storytelling, and presentation to build credibility, visibility, and confidence across audiences.
Change Management Communications
Guiding organizations through transformation with clear and empathetic communication that helps people understand, adapt, and engage.
Social and Digital Engagement
Using digital tools and AI-enabled content solutions to increase reach, maintain consistency, and deepen connection across platforms.
LET'S WORK TOGETHER
01 CORE COMPETENCES
Areas of Knowledge
STRATEGIES & STRUCTURES FOR MARKETING AND COMMUNICATIONS
INTERNAL, BUSINESS, & CHANGE MANAGEMENT COMMUNICATIONS
MULTIMEDIA CONTENT PRODUCTION
PROJECTS, PEOPLE, & AGENCY MANAGEMENT
WRITING AND EDITING
SOCIAL MEDIA STRATEGY AND MANAGEMENT
AI PRODUCTIVITY TOOLS AND PROMPTS
02 PORTFOLIO
My Work. See more >>
03 Experience
2024 - Present
Southeast Toyota Finance
(JM Family Enterprises / SETF) | Contract | Hybrid
Consultant | Change Management Communications
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Leading enterprise communication strategy for SETF’s digital and organizational transformation, ensuring employees understand, embrace, and act on change.
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Partnering with executives and cross-functional leaders to align communication frameworks with business priorities and transformation goals.
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Building scalable internal communication systems, governance models, and digital tools (Poppulo, SharePoint, Viva Engage, Signage) to enhance reach, consistency, and measurement.
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Producing executive messaging and video content that strengthen transparency and leadership visibility.
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Establishing the internal communications function creating systems, governance, editorial planning, and standards that connect communication to measurable outcomes.
2018 - Present
AKIVA DMC
Consultant, Digital Marketing, Communications & Social Media
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Designing digital communication strategies and systems for strengthened brand visibility and stakeholder engagement. Platforms: Teams, Staffbase, SharePoint, Viva Enage, Poppulo.
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Producing multimedia content including videos, presentations, infographics, and social media campaigns to support marketing and sales initiatives.
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Developing and optimizing website strategies, brand identities, and online launches for small and midsize businesses.
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Managing professional and business accounts on LinkedIn, Instagram, and Facebook to build community and expand reach.
Projects: DHL communication transformation; Primary Bar Management Group, Table 14 Bar & Restaurant, and individual service providers' digital marketing.
2013 - 2018
BUPA GLOBAL LATIN AMERICA
Sr. Regional Manager, Sales Learning & Development
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Designed and implemented regional sales training and communication strategies reaching 4,000 business partners and 200 sales employees.
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Served as editor-in-chief, aligning all sales enablement materials—e-learning, newsletters, infographics, and videos—across 10 markets.
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Built digital channels and communication structures that expanded reach, increased engagement, and strengthened brand awareness.
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Developed tone of voice guidelines and tools for executive and sales communication consistency.
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Created regional training and certification programs, achieving 98% satisfaction and effectiveness in training evaluations.
2011 - 2014
BUPA GLOBAL LATIN AMERICA
Regional Manager, Internal Communications
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Advisor, Strategist, Editor-in-Chief, and Brand Guardian.
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Led internal communication strategy and bilingual messaging across Latin America and the Caribbean, ensuring consistent global branding and alignment.
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Built and managed communication structures, engagement campaigns, and multimedia content including newsletters, intranet, and employee publications.
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Partnered with executives and key stakeholders to communicate change and develop crisis communication protocols.
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Created and implemented engagement programs and events that strengthened culture and collaboration.
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Increased employee engagement from 76% to 94%, positioning the region among the company’s highest-performing markets.
2004 - 2010
GIANT MULTIMEDIA SOLUTIONS
Co-owner, Marketing Communications Director
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Produced internal and external digital content for business clients: Websites, exhibit videos, employee videos, and corporate TV.
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Clients included: Alabama Power, BBVA Compass Bank, Vulcan Materials, Sony, University of Alabama Athletic Dpt., Birmingham Civil Rights Institute, ESPN.
